With the stark reality of uncertainty that the last year has brought to dental practices, it is more important than ever to understand how to generate profitable growth that is predictable and sustainable. This live webinar explores the 3 vital elements needed to control your growth and increase your overall profitability.
Element 1: Build ideal online visibility - Every dentist needs to be found easily online and in the most critical searches. We’ll examine how most SEO & keyword data is misleading and how to know how visible you really are and what that means to your new patient count.
Element 2: Create predictable growth campaigns - Understanding the complete data path allows you to reliably predict the outcome before you even start. We’ll explore the data path and help you know what to look for to ensure success.
Element 3: Increase profitability and per-patient value - This takes a look at what you can control within your practice to generate more profit per patient. We'll look at the 7 profit centers of practice marketing how they improve per-patient value and, subsequently, profitability.
Upon completion of this CE webinar, the student will: • Become familiar with the key components that determine your online visibility • Understand how to differentiate between online reporting that makes your marketing company look good and reporting that tells the truth about your online visibility • Understand the vital components of a marketing campaign data path including an understanding of how an accurate data path can correctly predict outcomes and campaign profitability • Become familiar with the 7 profit centers of practice marketing and understand their strengths and weaknesses in each
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