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Visit Product Library: Solventum (formerly 3M Health Care) ▶

Practice Marketing Webinar Series – Practice Marketing Strategies – Part 1 of 3

Presenter: Dr. Anoop Sondhi	Release Date: 2/3/17
Credits: 1 CEU	Reviewed: 2025 Expiration Date: 2/3/28
AGD Subject Code: 370
CE Supporter: Solventum (formerly 3M Health Care)

Explore the 4P’s of Marketing as they apply to a modern practice. In this CE webinar, Dr. Sondhi will discuss strategies to market your practice in light of the changing orthodontic practice environment.

Learning Objectives:
• Understand the indirect touchpoints available to market your practice.
• Understand the direct touchpoints available to market your practice.
• Widen the spectrum of treatment services offered in your practice. ( disclaimer, bio and commercial disclosure )

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Podcast Episodes from Solventum (formerly 3M Health Care)

Navigating the Maze of Dental Ceramics and Cements (25:46)

Digital Workflow Portal for Collaboration Between the GP and Orthodontist: A Great... (25:58)

Zirconia & Cements: Optimizing Durability and Predictability (14:45)

Additional On-Demand CE from Solventum (formerly 3M Health Care)

Conservative Cosmetic Dentistry in the Digital Age

Navigating the Maze of Ceramic Materials and Cements: Keys to Predictable Outcomes

Digital Workflow and Interdisciplinary Collaboration: A Perfect Way to Create New Smiles

Zirconia and Cements - Best Practices for Predictable Results

Making Sense of It All: State-of-the-Art Dental Cements

Confidence with Injection Molded Class II Restorations with Heated Composite

Expedited Excellence: Increase Your Efficiency With Restorative Dentistry

Respiratory Protection in Oral Care Settings: Part IV (The Importance of Sterilization Device Reprocessing and Monitoring in Oral Care Settings)

Respiratory Protection in Oral Care Settings: Part III (Fit Testing)

Respiratory Protection in Oral Care Settings: Part II

Respiratory Protection in Oral Care Settings: Part I

Direct Bonding Techniques Using Light Curing Adhesives

Learning to Injection Mold Class II Restorations

The New Youth

Infection Control & Device Reprocessing in the Dental Setting

Direct Restorative Solutions to treat "Black Triangles"

Xerostomia: Etiology, Evaluation and Innovative Strategies

There is Another Clear Choice

Engaging with Self Ligation

Learning to Trust Bulk Filling for Class II Restorations

Fluoride: Bridging the Gap Between In Office and Take Home Prevention Methods

Creating Micro-Esthetics in Direct Composite: One Simple Tool, Multiple Functions

Treating the Mandibular Arch in the Deep Bite Patient with Ceramic Brackets

Adhesives - What Makes Them Work

Dentistry 2030

Light Curing Complexities! Clinical Simplicity!

“Houston, We Have a Problem”…White Spot Lesions!

Caries, Erosion, Dentin Hypersensitivity, and Periodontal Disease

Oral Wellness - The 21st Century Practice Paradigm

Saving Time & Simplifying Placement using a Bulk Fill Posterior Dental Composite

Exceptional New Patient Experience

Targeting the Complications of Xerostomia

Understanding Dental Patients with Eating Disorders

Strategic Philanthropy - Doing Well by Doing Good

Clinical Considerations with New Generation, Translucent, Full Contour Zirconia

Becoming a Digital Orthodontist - Top 10 Social Media & Digital Marketing Tips

Practice Marketing Webinar Series – Measuring and Monitoring the Marketing Plan – Part 3 of 3

Practice Marketing Webinar Series - Contemporary Marketing Strategies in a Digital World - Part 2 of 3

Incorporating Intraoral Scanning Into Your Practice - Is it a Positive Disruption

A Clinician’s Guide to Cementing and Bonding Contemporary Dental Materials - Part 2

A Clinician’s Guide to Cementing and Bonding Contemporary Dental Materials - Part 1

The Art and Science of Modern Bulk Composite

Technology for Better Orthodontics: Understanding Digital Workflow

Building Your Aesthetic Restorative Practice

Clear Aligner Digital Workflow for Dentistry

Veneers, Veneers, Veneers!

Precision Taken to the Next Level: Lingual Treatment with the Incognito™ Clear Precision Tray

Treating Class II: The Incognito™ Appliance System with Forsus™ Class II Correctors

Strategic Growth: More Than Just Case Starts

Planning for Success: Orthodontic Team Strategies

Better Bonding and the Incognito™ Appliance System

Bonding Techniques for Lingual Appliances (2014)

State of the Art in Orthodontic Bonding 2014 - Direct Bonding

State of the Art in Orthodontic Bonding 2014 - Indirect Bonding

Restoring Complex Aesthetic Cases

Direct Posterior Composite Restorations

Excellence in Everyday Direct Composite Restorations

Cementation for the Everyday Practice

Making Better Impressions: A Path to Predictability and Precision

Orthodontic Finishing and Arch Coordination with the MBT™ Versatile+ Appliance System

APC™ Flash-Free Adhesive: The Game-Changer In Orthodontic Bonding

Motivational Interviewing: A New Approach to Communicating Prevention Needs to Your Patients

Building Up Teeth with Fiber Posts - Appearance and Strength

Immediate Placement and Provisionalization of Implants in the Esthetic Zone

Curing Dental Composites Faster than the Speed of Light

Forsus™ Class II Correctors for Orthodontic Staff: Maximizing Treatment Efficiency

Achieving Predictable, Clinical Outcomes with Digital Impressions

Today's Flowables - Far More than Just a Liner

Impressive Impressions: Keys to a Successful Final Restoration

CAMBRA Strategies - Successful Integration into Your Practice

Better Bonding to Non-Enamel Surfaces

Differentiate Your Consultations – Differentiate Your Practice

Nano-Ceramics with a Novel Approach to Adhesion Dentistry

The Power of Prevention (for Seattle Study Club only)

Introducing the Custom Lingual Appliance System for the Social Six

Optimal Treatment of the 'Dreaded Black Triangle' with Direct Composite

Provisional Restorations for Today's Restorative Practice

Variations in Fixed Functional Class II Correctors - Part IV: Controlling the Maxillary Vertical Dimension and Utilizing the Forsus Appliance for Dental Distalization

Toward Better Impressions: Chairside with Custom Lingual Appliances

The End of Generations: A Novel Approach to Adhesion Dentistry

Management of Extraction Cases (with Fixed Functional Class II Correctors) - Part III

Why Custom Lingual Appliances? How Lingual Braces Provide Practice Essentials

Management of Class II Deep Bites (with Fixed Functional Class II Correctors) - Part II

The 'Clear' Answer to a Beautiful Smile: Why an all Aesthetic Practice Makes Sense

Class II Correction (with Forsus™ Class II Correctors) for Beginners - Part I

CAMBRA: Communication, Documentation & Profitability (3 of a 3-part series)

CAMBRA: Implementation & Products for the Private Practice (2 of a 3-part series)

Caries Management (CAMBRA) Refined for the Private Practice (1 of a 3-part series)

Fixed Functional Class II Correctors: The 5 Most Common Questions and Answers

Primary Tooth Pulp Therapy

Effective Archwire Engagement and Disengagement with 3M™ Self-Ligating Appliances

Simplifying the Pediatric Anterior Strip Crown Procedure

Stainless Steel Crowns Are a Snap

Ouch…That Hurts! Root Causes and Effective Treatment of Dentinal Hypersensitivity

Sealants in Preventive Dentistry

A Troubleshooting Guide to Better Impressions

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