The way we go to market is changing, largely driven by the Internet. You must brand and differentiate your practice in order to grow. Accelerated orthodontics is an excellent differentiator. Patients and parents are empowered with immeasurable resources to make their own decisions on which orthodontist to choose, from third party resources like a practice's online reviews and social media recommendations to marketing vehicles like its website and social advertisements. In this CE webinar, Dr. Leon Klempner outlines the 5 key elements of a successful digital marketing strategy for orthodontists and how to best implement each of them to grow an orthodontic practice.
During this CE webinar, the student will 1. Understand an orthodontic practice's target audiences 2. Learn about the different stages of the decision to start treatment with one practice over another 3. Explore the most effective marketing vehicles for orthodontic practices and how they interplay 4. Identify practical changes that can be made to make measurable differences in practice growth
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